Seen the IBM commercials spoofing King Arthur?
Like the one where a giant sloth is attacking his kingdom? So he turns to his consultant and asks him what to do.
"You must build a giant catapult."
"And load it with the heaviest load you can find..."
The king watches as a huge bag is thrown with a clinking sound onto the Round Table. Comprehension dawns on his face.
"You mean... you want us to throw MONEY at the problem?!?"
*ggl* Yep, the traditional role of a consultant - to tell how to throw money at a problem.